Things are getting a little weird around here.
There’s been a seismic shift in the bicycle industry. Due to pandemic-related factory closures in Asia, the supply of bikes is lower than it should be to meet normal levels of demand. And also due to the pandemic, the demand for bikes is higher than anyone in the industry expected. Much higher. Some customers want to ride a bike instead of taking germ-ridden public transit. Some are looking for socially distant exercise while their gyms, sports, or other activities are closed or cancelled. Some are looking for a way to find joy during quarantine, replace a cancelled vacation, or do something special with their stressed out kids. Regardless of why there are so many new cyclists, customer demand for new bikes and cycling gear has exploded at precisely the same moment that supply for the same has cratered....